About us

We believe it takes four key things to make the World a better place. We call it the Foundation.

 

Men need a positive new definition of masculinity

Free from outdated ideals of dominance, aggression and strength.

(Ideals still blighting our democracies, businesses and too many of our homes.)

 

We need gender equality for humanity to thrive.

Crucial for a fairer and more representative planet.

(White middle-aged men still occupy approx. 75% of all Gov, boardroom and media positions.)

 

Children need the freedom to bond, explore, play and create.

Free from passed-down prejudices and with wide-open minds.

(Ultimately, this is where our behaviours and beliefs are shaped.)

 

Society needs to celebrate difference a drive out hate.

As Covid-19 has proven, we are all part of the same human race.

(And healthy, progressive societies need each of us to take part.)

 

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